Abstract
Faced with increasingly serious environmental problems, promoting EVs (electric vehicles) has become an important means of sustainable development. In 2017, EV sales accounted for more than half of the world’s total. Although the speed of development is fast, the ownership remains low. In 2017, the market share of EVs in China was only 2.7%. At present, there are few studies on the promotion of EVs. This study seeks to contribute to the organic combination of consumer behavioral characteristics and EV market cultivation. Based on the analysis of relevant research at home and abroad, the consumer behavior of EVs is investigated and the factor analysis is used to simplify the feature categories, in order to obtain consumers’ behavior characteristics of EVs. According to the characteristics of consumer behavior of EVs, suggestions are put forward to cultivate EV market from the aspects of existent technology and potential future technology of EVs.
Highlights
In recent years, various climate problems have become increasingly prominent due to the excessive emission of greenhouse gases
The questionnaire of this study was designed with reference to the relevant theory of consumer behavior, combined with the interview results obtained by the in-depth interview method, and refined and revised based on the opinions of the automobile sales personnel and the automobile consumers
The proportion of sport utility vehicle (SUV) models is more than 36%, and the proportion of small and medium-sized cars is more than half
Summary
Various climate problems have become increasingly prominent due to the excessive emission of greenhouse gases. Policy promotion is difficult to sustain, and the development of EVs must respect market rules so as to achieve healthy development. Important policies such as subsidy reduction and “double credit score” were successively introduced. “Double credit score” refers to the average fuel consumption points and electric vehicle points of passenger car companies, and the related accounts are calculated. EV points will be 10% and 12% respectively in 2019 and 2020, and the points will be announced separately after 2021 This will encourage the production of EVs and vehicles with low fuel consumption. The development of EVs is facing an important shift from policy-led to market-driven [2,3].
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