Market Basket Analysis with Apriori Algorithm and Frequent Pattern Growth (Fp-Growth) on Outdoor Product Sales Data

Wiwit Pura Nurmayanti,Zuhut Ramdani,Abdul Rahim,Hanipar Mahyulis Sastriana,Muhammad Gazali,Muhammad Malthuf,Ristu Haiban Hirzi

doi:10.51601/ijersc.v2i1.45

Wiwit Pura Nurmayanti, Zuhut Ramdani + Show 5 more

Open Access

https://doi.org/10.51601/ijersc.v2i1.45

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Abstract

Indonesia is an equatorial country that has abundant natural wealth from the seabed to the top of the mountains, the beauty of the country of Indonesia also lies in the mountains that it has in various provinces, for example in the province of West Nusa Tenggara known for its beautiful mountain, namely Rinjani. The increase in outdoor activities has attracted many people to open outdoor shops in the West Nusa Tenggara region. Sales transaction data in outdoor stores can be processed into information that can be profitable for the store itself. Using a market basket analysis method to see the association (rules) between a number of sales attributes. The purpose of this study is to determine the pattern of relationships in the transactions that occur. The data used is the transaction data of outdoor goods. The analysis used is the Association Rules with the Apriori algorithm and the frequent pattern growth (FP-growth) algorithm. The results of this study are formed 10 rules in the Apriori algorithm and 4 rules in the FP-Growth algorithm. The relationship pattern or association rule that is formed is in the item "if a consumer buys a portable stove, it is possible that portable gas will also be purchased" at the strength level of the rules with a minimum support of 0.296 and confidence 0.774 at Apriori and 0.296 and 0.750 at FP-Growth.

Highlights

Indonesia is one of the country's destinations that is rich in natural tourism, this will certainly attract tourists to explore tourist destinations in Indonesia
The beauty of the country of Indonesia lies in the mountains that it has in various provinces, one of which is in the province of West Nusa Tenggara, namely Mount Rinjani
The increase in outdoor activities in the province of West Nusa Tenggara has attracted a lot of interest from someone to open an outdoor shop in the West Nusa Tenggara region, especially the area close to Mount Rinjani

Summary

Introduction

Indonesia is one of the country's destinations that is rich in natural tourism, this will certainly attract tourists to explore tourist destinations in Indonesia. The term climbing mountains and hills around it is a new trend for young people in particular, climbing activities with the aim of exploring natural beauty and preserving https://ijersc.org/. With difficult terrain and unpredictable weather, outdoor activities have a high risk, for that we need good planning, including in terms of equipment and supporting tools. The writer will try to conduct an experiment on the transaction data of outdoor sales of goods by using a market basket analysis method to see the association (rules) relationship between a number of sales attributes. By carrying out this research, it is hoped that it can provide results in the form of useful information for related parties in carrying out the managerial decision-making process, especially those related to the formulation or creation of marketing and sales strategies, especially for goods on Tapak tilas outdoor

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