Abstract
Scientific and rational analysis of market demand and site selection becomes the important basis of retailer's investment decision. First, this paper introduces basic course and corresponding analytical method of the retail market area analysis. Second, on the basis of commercial geographical information management system, we structure three commercial application analytical models: analyzing of the index of retail saturation, market area dividing, estimating of the demand of retail stores, having realized the ration and visual analysis of the market area. Finally, we take the hypermarkets in Xuhui District of Shanghai as an example to test the model.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
