Abstract
Authors analyze competitive strength and weakness of raspberry producers in Serbia and propose key prerequisites of which fulflling will depend develop of successful cluster initiative in Serbian raspberry sector. The research results indicate that Serbian raspberry growers can develop successful cluster and they can keep leading position in the global market of raspberries, only with following many assumptions, like: (a) better organized marketing channel through the vertically and horizontal integration of all actors in this sector,(b) strengthening specialized cooperatives for raspberry production and associations of raspberry growers, and in the future setting up of producer organisations and associations; (c) inclusion of producers of other berries and producers of processed berries; (d) introducing innovations, scientifc knowledge, and research and development in production, processing, packing, logistics, export of raspberries, etc. An analysis is based on case study in Sumadija and Western Serbia region, which is major region in raspberry production in Serbia.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
