Market Analysis of ITC products in rural areas with special reference to Nainital District

Abstract

ITC was established on August 24, 1910, as the Imperial Tobacco Company of India Ltd. in Kolkata, and its name changed to I.T.C. Ltd. in 1974. Finally, it changed its name to ITC Ltd. in 2001. ITC has a diversified presence in tobacco, foods and confectionery, apparel, packaging, and hotel business. They entered the food business in 2001 and launched the Kol brand under the Ready to Eat segment. They expanded with brand launches in the confectionary, staples, and snack food segments. The study was conducted in the Bhimtal, Betalghat, and Ramgarh blocks of Nainital district. The study is totally based on the primary data. The study found that there is a huge market and that there is scope for improvement. The organization has the capacity to give good business to ITC FMCG products, and more sales could be achieved if the services given by distributors are improved, more awareness of the products is made amongst the consumers through the advertisements, and if the company comes with new advancements in some of their products where they are lacking.