Abstract
Nowadays, MVNOs are entering the market with the aim of providing new services in the mobile telecommunications industry. Current studies show that having an active and sizable mobile communications market, owning the necessary technological infrastructure, and developing the imperative regulations are critically important factors for MVNO market development. In this respect, this study aims to portray the state of MVNOs in the global market and analyze the potential of the Turkish market. At the global level, MVNOs are rapidly developing in countries where the GSM market is already active and the consumer market hosts many segments with the potential to respond to different types of value-added services. As for Turkey, this market carries a high potential because of its active mobile communications industry providing a rich base of potential customers and an extensive variety of brands, companies, or institutions that could be willing to enter this new business realm.
Highlights
Background of the StudyIn order to conduct a proper analysis of the Mobile Virtual Network Operators (MVNOs) market, a thorough understanding of its alternative definitions and categorizations, the place of MVNOs in the value chain of the mobile communications industry and an overview of their evolution are crucial.2.1 Alternative Definitions and Categorizations of MVNOsThere are different categorizations of MVNOs in the literature
The introduction stage for this business seems to have lasted quite long, it is on the verge of rapid development, especially in Europe and the USA
As one of the countries with a very high GSM penetration ratio in Europe, Turkey has been analyzed with respect to its promise for the MVNO sector
Summary
Background of the StudyIn order to conduct a proper analysis of the MVNO market, a thorough understanding of its alternative definitions and categorizations, the place of MVNOs in the value chain of the mobile communications industry and an overview of their evolution are crucial.2.1 Alternative Definitions and Categorizations of MVNOsThere are different categorizations of MVNOs in the literature. Mobile Switching Center (MSC) + Home Location Register (HLR): An MVNO of this type may build and operate its own backbone network in order to reduce costs on international traffic. This makes the model attractive for players that already control fixed network resources. From another perspective, Bhawan and Marg (2008) categorize MVNOs nonexclusively according to the “kind of offering they approach the market with” as follows: Facility-Based MVNOs: Have some network infrastructure of their own ISSN 1833-3850 E-ISSN 1833-8119.
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