Abstract
ABSTRACTPerhaps one of the most visceral symbols used to represent the evils of the trans-Atlantic slave trade is the brand. The branding iron holds a profound semiotic weight due to its connotation with identity and how we collectively represent humans in opposition to animals. This article engages with the historical significance of the brand particularly in the context of slavery, tracing its influence through theories of identity as well as commodities, before exploring actual evidence of branding usage from the trans-Atlantic slave trade. Understanding not only the mechanisms which governed branding but its social significance is crucial as we work to better understand the experiences of those who suffered through this trade.
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