Abstract
In this paper, we investigate the price decisions for a seller who provides two complementary products to strategic consumers over two periods under three selling strategies: markdown pricing, second period bundling (SPB) and first period bundling (FPB). We find that the seller’s optimal prices in the second period of SPB and FPB are higher than that of markdown pricing strategy, the seller can obtain the best profit by utilizing the FPB strategy, and obtain more profit in the SPB strategy than that in the markdown pricing strategy with some conditions. The effects of consumers’ patience and complementary coefficient of products on seller’s profit and selling strategies are analyzed by the numeral examples.
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