Abstract
Exports of high value-added and branded products and services are vital for the economies of all countries. Measuring brand awareness and the perception of brand origin in the markets where brands operate is of great importance to both countries and enterprises to flourish perceived country brand. The concept of Brand Origin, an essential part of the branding literature and marketing practices, has been tested. 840 Egyptian consumers were asked about the origin of twelve Turkish and five global brands. Turkish brands are listed as the first three brands whose origin is accurately known to the highest.
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