Abstract
Revivalism is a hallmark of pentecostal history in North America. This study analyzes the infamous case of evangelist Marjoe Gortner as he carries out a revival tour under the guises of authenticity and sincerity. After providing a brief biographical overview of both the revivalist’s life history and Marjoe, the documentary film, I analyze Marjoe’s roleplaying through Judith Becker’s theoretical application of cognitive theories of being, perception, and embodiment to pentecostal praxis. I argue that the processes of trance, re-entry, and structural coupling implicate Marjoe as more than just an unbelieving instigator of ecstatic religious phenomena. He is caught up in the production of intense effervescent states of social or corporate energy, and himself becomes a vital part of the revival experience. Neurologically, Marjoe experiences cognitive dissonance in terms of self-identity. The learned nature of revival services, furthermore, demonstrates the complexly embodied nature of ecstatic religious rituals.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
