Abstract
The results, it can be concluded:The marketing channel for dendrobium orchids which is formed in Ragunan OrchidGarden, South Jakarta consists of 4 (four) forms, namely: Farmers - Consumers, Farmers - Retailers - Consumers, Farmers - Large Traders - Consumers and finally Farmers - Large Traders - Retailers – Consumers. The marketing margin of dendrobium orchids obtained by retailers with a reference market in Bekasi has the highest value of Rp. 15,000.00 per pot. While the marketing margin of the dendrobium orchid obtained by retailers with the reference market in Jakarta also has the highest value of Rp. 17,500.00 per pot.The marketing channel from farmers directly to consumers has the highest marketing efficiency that is equal to 50%.
Highlights
1.1 BackgroundMany orchids are known as a happy greeting, good decoration in the house and hotel is one of the plants that have a high economic value
Ragunan Orchid Garden stands on an area of 5 hectares with facilities and infrastructure consisting of 42 lots used for orchid agribusiness activities, 2 lots for parking area, 1 lot for marketing offices, and there are waterways and footpaths that lead to the plots
Based on the description that has been mentioned, that large traders who buy dendrobium orchids in Ragunan Orchid Garden are large traders who come from outside Jakarta, in this study focused on large traders who come from Bekasi
Summary
Many orchids are known as a happy greeting, good decoration in the house and hotel is one of the plants that have a high economic value. This is proven by the many requests for orchid flowers. Because of the many variations of orchids, which is one of the advantages of these plants. Orchids in taxonomic classification, including in the family Orchidaceae, a family that is very large and very varied. This family consists of 800 genera with no less than 25,000 species
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
