Mapping the structures of international communication organizations’ networks and cross-sector relationships on social media and exploring their antecedents

Abstract

Grounded in the theoretical frameworks of the alliance theory and the collective action theory, this study examines the global network structures of international non-governmental organizations (INGOs) and intergovernmental organizations (IGOs) and their cross-sector relationships on social media and explains the predictors of the relationships. More specifically, we conduct a network analysis to examine the network structure of international communication organizations and their cross-sector relationships on Twitter. This study found that INGOs and IGOs are more likely to establish following relationships on Twitter with the same type of organizations. Furthermore, educational level and cultural context influence their cross-sector relationships. The theoretical and practical implications of this study are also discussed.