Abstract

The main attempt of this paper is to identify the patterns of mobile phone usage among fishermen in Pangkor Island in Malaysia. This study is quantitative in nature, where a total of 250 fishermen were selected as the respondents. The findings confirm that although the majority of fishermen do not spend much time and money on making and receiving calls and messaging, the mobile phone is still a crucial tool for them, particularly in its role in enhancing their safety and easing the communication process with their family while conducting their fishing operation. Although the mobile phone has superior functions in marketing, fishermen in Pangkor Island seem to place less importance on it. The findings also show the similarities and differences relevant to the patterns of mobile phone usage in Pangkor Island, and hopefully this can be applied to other fishing areas and further intensify the development in the fisheries industry.

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