Abstract
Design Management Journal (Former Series)Volume 4, Issue 1 p. 26-32 Mapping the NEW WORLD ORDER Bill Jensen, Bill Jensen Bill Jensen is President and Chief Strategist for Jensen Communications Group's four divisions: JCG Strategic, Research, Storytelling, and Playroom (new product development). He is currently conducting tests of Message Mapping in academia.Search for more papers by this author Bill Jensen, Bill Jensen Bill Jensen is President and Chief Strategist for Jensen Communications Group's four divisions: JCG Strategic, Research, Storytelling, and Playroom (new product development). He is currently conducting tests of Message Mapping in academia.Search for more papers by this author First published: Winter 1993 https://doi.org/10.1111/j.1948-7169.1993.tb00123.x AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume4, Issue1Winter 1993Pages 26-32 RelatedInformation
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