Abstract
Understanding the location patterns of firms within a region has proved to be an important factor to study the development of urban form. Moreover, the study of firms' location patterns allows the implementation of the adequate policy strategies to increase firms' location rate in certain areas, for example when practitioners are dealing with deprived zones. The aim of this paper is to map firmographic data as a function of its location over a certain period of time, and its employment weight in order to discuss which factors have a direct impact on the results and to highlight which specific areas need the adequate measures to promote employment and public transportation. As a case study, it is proposed to analyze the southwest region of Madrid. Spatial statistic methods were used for this study, which were found to be very efficient in order to evaluate which areas need special attention.
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