Mapping Publication Trend of Political Parties Campaign in Social Media: A Bibliometric Analysis

Abstract

This study aims to determine the development of research with the theme political parties campaign in social media from 2015 to 2021. This research is a type of qualitative research with a literature study. This study uses the Scopus search engine to identify research related to Political Parties Campaign in social media from 2015 to 2021. This study also uses VOSviewer and NVIVO version 12 plus to map and analyze data. The findings in this study are 2020 being the highest year in research publications. The United States is the country that contributes the most to research publications. Information communication and society is the highest source of publication. Larsson, A.O. is the author who most contributed to the publication. Furthermore, topics about political discourse, political geography, voting behavior, and negative campaigns, which have great opportunities for further research, relate to the theme of political parties’ campaigns in social media. Recently, Instagram has become the most widely used social media in political parties campaigns. Political communication is the most important topic in scientific research publications with the theme of political parties campaigns in social media from 2015 to 2021 indexed by Scopus.