Mapping performance of the fishery industries innovation: A survey in the North Coast of Java

Abstract

This study aimed to put the performance indicators of industry innovation fisheries which would be used as inputs to create innovation strategies in order to win the market competition, especially in USA. Survey and in-depth interviews were conducted on 10 industries with shrimp, tuna and crab commodities representing the fishery industry in Indonesia to USA export destination. The result of mapping performance of innovation indicators of Indonesian Fishery Industry resulted the 10’s strategies alternative to win the market. Based on survey result indicate that “the regulation of catch and/or harvest of cultivation factor” is considered the weakest factor in develop innovation with a score of 3.3, while the international trade factor are considered as the strongest factor in developing innovation development with scores 5,0. Aggressive strategy by strengthening the strength owned by the internal industry was by always looking at the opportunity, so that they could take the opportunity to win the market competition at the right time.