Abstract
This paper is aimed to make a detailed comparison among international opportunity recognition (IOR) profiles of foreign small and medium enterprises (SMEs) in Iran including four specific countries. After undertaking a literature review, we have conducted 44 semi-structured interviews with SMEs from different industries which focused on Iranian markets in their IOR. Using matrix approach for data display and condensation, this analysis extracted main themes from practitioners' responses by discussion based on literature, and led to a set of IOR profiles divided by each country's practice. The research indicated that most of SMEs commence their OR process by attending fairs or outgoing delegations and continue different routes based on their industrial, cultural and networking components grouped into six factors. The method we have developed for IOR-mapping could help international business scholars to analyse and compare practitioners' situation with others and it also facilitates IOR initiatives locally and globally.
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