Abstract
Participation in gambling online has to date been largely regarded under homogenising terms such as 'interactive gambling' or 'e-gambling'. This article explores different modes of participation gambling in the online environment, seeking to begin a process of better understanding some of the factors that construct distinguishable populations of online gamblers and distinct experiences of gambling online. The article commences with a brief overview of the internet, commenting on the apparent suitability of commercial gambling products for the development of successful online business models. Social and institutional factors constraining various modes of online participation in gambling are briefly outlined in relation to online wagering and gaming in Australia. Data drawn from three online surveys are then used to provide an overview of participation in the areas of online wagering and sports betting. These results form the basis of an initial analytical distinction between modes of participation in online betting on racing and sports in Australia.
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