Abstract
This article discusses cultural sensitivity in healthcare amongst rural Maori women and childbirth in New Zealand. My intention is not to stereotype or generalize Maori in any way. My admiration and respect for these women stems from my own personal experience of working as a midwife alongside them. These stoical women strive to exist and maintain their culture within their own birthing beliefs. Possible explanations for misconceptions within two diverse cultures living together are highlighted and reasons for inequality of health care are discussed with proposed achievable solutions. The overall emphasis is on cultural awareness and sensitivity in caring for rural Maori women during childbirth within their own community.
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