Maoist Propaganda: Mere Political Ideology or Vibrant Popular Culture?

Abstract

To regard Chinese popular culture of the Mao era as “propaganda” constructed through the ideological apparatus, is a common approach. However, one can take a different, soberer research position and try to discern other dimensions in the cultural texts of this era. Such a novel, more complex understanding allows us to see vibrant popular culture beyond the obvious ideologically-driven narratives of the Cultural Revolution. The efficacy of this multidimensional view of Maoist popular culture is demonstrated through discussion of several model dramas, especially Red Detachment of Women.