Many options available for nonprofits looking to bolster email deliverability

Abstract

U.S. nonprofits overwhelmingly take their email communications seriously, as their use in fundraising appeals and general donor outreach has grown. But many still struggle to make sure their communications are reaching their supporters instead of ending up in the dreaded spam folder, or bouncing back undelivered due to bad or outdated addresses, according to new research from the Nonprofit Technology Network. In the group's 2018 Digital Outlook Report, which was crafted in partnership with Care2, hjc and the Resource Alliance, NTEN surveyed staff from roughly 500 nonprofit organizations and found that 87 percent of them rate email deliverability as extremely important to their organizations. And other survey stats show that the majority of organizations are taking actions to maximize their deliverability rates. For example.