Abstract
From health clubs to sports resorts, retail stores to restaurants, interactive museums to eco-parks, recreational grounds to college campuses, and entertainment centres to sport stadia, we have witnessed over the last decade an explosion in the ways sporting experiences have been manufactured, marketed and delivered. This essay explores this phenomenon with specific reference to recent trends in urban development. Increasingly, cities all over the globe are transforming their downtown environments into urban entertainment destination sites that aim to produce high value-added experiences. Nowhere is this more evident than in San Francisco. Beginning with an analysis of the renovation of the finger piers located on the famous city waterfront, to the design of new digital neighbourhoods in former industrial sectors of the city, the essay focuses on the design of such lifestyle experiences and the creative audiences to which they are targeted.
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