Abstract
The changes that have happened lately in Balkan media put in front the corporal journalism, which instead of being in service of citizens more often is becoming the powerful weapon of media owners. The journalism paradigm, according to which it is supposed to serve all of the citizens, in modern conditions, it slowly transforms into open serving to capital owners and bearers of ideological power. No doubt this endangers the foundations of democracy. Instead of rule by the people it turns into dictatorship of corporal elite, whereas media by constructing of conceivable, narcissistic and esthetic narrative seduce public opinion. Analyzing in structure more complex, but also in content more unified sphere of media activity, the author focuses on developing abyss between rich and poor on the Planet, deducing how new media philosophy into the society center instead of citizen as a subject puts the consumer as the object of the public. Insensibly the character of journalism has been changed: in corporal society it becomes corporal itself. DOI: 10.5901/mjss.2014.v5n13p461
Highlights
The changes that have happened lately in Balkan media put in front the corporal journalism, which instead of being in service of citizens more often is becoming the powerful weapon of media owners
The journalism paradigm, according to which it is supposed to serve all of the citizens, in modern conditions, it slowly transforms into open serving to capital owners and bearers of ideological power
The establishment of the ownership type of media happened in the middle of sixties of the last century when corporations, suddenly started buying shares of prominent newspapers. “ The trigger was Wall Street revealing of the most kept secret of the American press...that the most of daily papers are profitable” (Bagdikian, 1992:11-12)
Summary
The changes that have happened lately in Balkan media put in front the corporal journalism, which instead of being in service of citizens more often is becoming the powerful weapon of media owners. The journalism paradigm, according to which it is supposed to serve all of the citizens, in modern conditions, it slowly transforms into open serving to capital owners and bearers of ideological power. No doubt this endangers the foundations of democracy. From socialism to capitalism, with dominant ideology of neo -liberalism In such changed circumstances, media politics was directed to making of independent and democratic forms, and independence was defined was as termination of the state influence on media. The journalism paradigm, according to which it has to serve to all citizens of the world, in modern circumstances, slowly turns into open serving to capital owners. The foundations of journalism profession have been endangered, and the democracy itself
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