Manipulation of lexical choice aspects in the creation of stereotypes and ideas in Russian propaganda

Abstract

The aim of the research is to analyse the mechanisms of manipulation of lexical choice aspects in the creation of mass stereotypes and ideas in Russian propaganda (based on examples of the analysis of Russian mass media and blogs). The research employed the methods of quantitative, comparative, and statistical analysis. In the course of the study, results were obtained in the form of a count of lexical units used in five sources of Russian propaganda and an assessment of their meaning. The results give reason to draw a conclusion about the use of certain lexical choices (euphemisms, emotionally charged vocabulary, slogans, hate speech, historical myths and falsifications) by Russian propaganda to redefine military realities and justify the war crimes of the Russian occupation army. The academic novelty of the study is the selected various academic sources to illustrate the imperial thinking of Russian mass media correspondents. Prospects. Further research may diversify the materials for the lexical analysis of the mechanisms of Russian propaganda in mass media.