Abstract
In San Antonio, Texas, the Alamo is an annual destination for 2.5 million visitors. From the early 1900s, the Daughters of the Republic of Texas (DRT) controlled the Alamo, with their nationalist, Anglo-centric version of the past. They allegedly ignored its previous history, erasing the Tejanos (Texas Latinos) who supported the 1836 Texas Revolution. Texas lawmakers recently voted to restrict DRT's control of the site. For tour guides, what is the Alamo's meaning? What happens as that meaning becomes more inclusive? This study documents Alamo guides' interaction with tourists, through the use of participant observation and interviews. At the Alamo, narratives now embrace Tejano heroism alongside Anglo heroism, and there is substantial inclusion of the Spanish language. Tour guides integrate political context and evidence-based history, alongside – and often in conflict with – the myth-making of the DRT. These are distinct and important adjustments, yet slavery and Alamo tourism's antagonistic past are not fully confronted. Guides wonder whether their story is simply harder to promote in the face of cultural pressures. When contested sites become more inclusive, there are unforeseen obstacles and consequences.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
