Abstract
The Production and Marketing Management of Rice Seedsat PT. PERTANI (Limited) of Bali Branch
 This study aimed at determining the application of management functions in theproduction of rice seeds in PT. PERTANI (Limited) of Bali Branch, as well as to findout the marketing activities of rice seed conducted by PT. PERTANI (Limited) ofBali Branch. Based on these objectives, the study used qualitative descriptiveanalysis method. The result of the research showed that PT. PERTANI (Limited) ofBali Branch has implemented management function well in production activities.Implementation of management functions include the planning process that has beenset in the Work Plan and Corporate Budget, the organizing process was set in a clearorganizational structure. Monitoring process in production activities was conductedby the head of Seed Production Unit (UPB) of Munggu and team. The evaluationprocess was conducted every three months starting from the amount of production,the basic cost of the seeds, and the costs incurred in the production activities, and thequality of the seeds produced by PT. PERTANI (Limited) of Bali Branch that hasimplemented marketing mix (4P) items consisting of product, place, price, andpromotion in marketing the seeds.
Highlights
This study aimed at determining the application of management functions in the production of rice seeds in PT
PERTANI (Limited) of Bali Branch, as well as to find out the marketing activities of rice seed conducted by PT
Implementation of management functions include the planning process that has been set in the Work Plan and Corporate Budget, the organizing process was set in a clear organizational structure
Summary
1.3 Tujuan Penelitian Berdasarkan uraian dari latar belakang masalah diatas, tujuan dari penelitian ini adalah: 1. Untuk mengetahui penerapan manajemen produksi pada PT. 2.3 Informan Kunci Penelitian Responden dari penelitian ini merupakan informan kunci yang dipilih karena lebih mengetahui permasalahan yang diteliti berdasarkan tugas dan tanggung jawabnya dalam perusahaan dan kaitannya dengan manajemen produksi, sertifikasi, serta pemasaran benih padi. PERTANI (Persero) Cabang Bali dalam menjalankan usahanya berdasarkan pengamatan, telah menerapkan fungsi manajemen yang terdiri dari perencanaan, pengorganisasian, pengawasan, dan evaluasi pada proses produksi benih padi. PERTANI (Persero) Cabang Bali dapat mengetahui varietas benih apa yang dihasilkan pada tahun berikutnya, berapa jumlah produksi dari varietas tersebut dan berapa biaya yang dibutuhkan, kemudian pihak PT. PERTANI (Persero) Cabang Bali yang sudah sampai di Balai Pengawasan dan Sertifikasi Benih Tanaman Pangan (BPSBTP), maka pihak BPSBTP akan melakukan pemeriksaan dokumen yang telah diberikan atau dicantumkan dalam permohonan sertifikasi berupa sket lapangan dengan keadaan yang ada di lapangan. Untuk dapat memahami tahapan produksi benih padi dapat dilihat pada gambar 1
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