Abstract
This study aims to estimate the condition of economic value and demand of this particular area, estimate the carrying capacity as a condition of supply and formulate a strategy to determine the policy of marine tourism development with considerations of sustainability of this Kuta Beach Area using a dynamic model. The method used for gathering the necessary data is purposive sampling, while the method of data analysis is the analysis of supply with a carrying capacity analysis approach, analysis of tourism demand with Travel Cost Method (TCM), financial feasibility analysis, prospective analysis and dynamic analysis. The result of this research shows the number of tourists in Kuta Beach is less than the carrying capacity of the island, so there is an opportunity to increase the number of tourists. The result of demand analysis based on TCM is Rp 8.614.874.595/year with an average of consumer surplus of Rp 42.250 with a number of 203.899 tourists in 2015. Based on the financial feasibility analysis such as NPV, Net B/C, and IRR, it is concluded that the business of tourism in Kuta Beach is both financially and economically feasible. The prospective analysis recommends a policy based on the opinion of the stakeholders that can be formulated as strategic implications and anticipatory actions in the Kuta Beach Area management plan. Dynamic analysis shows an increase in ecological, economic and social submodels.
Highlights
Abstrak:Penelitian ini bertujuan untuk mengestimasi daya dukung sebagai kondisi supply, mengestimasi kondisi demand dan nilai ekonomi kawasan, serta merumuskan strategi kebijakan pengembangan wisata bahari secara berkelanjutan di Pantai Kuta (Lombok Tengah) dengan model dinamik
This study aims to estimate the condition of economic value and demand of this particular area, estimate the carrying capacity as a condition of supply and formulate a strategy to determine the policy of marine tourism development with considerations of sustainability of this Kuta Beach Area using a dynamic model
(2002) “Desain Sistem Pengembangan Pariwisata Dalam Pengelolaan Sumberdaya Pesisir Berkelanjutan (Studi Kasus di Kasus di Kawasan Taman Hutan Raya Ngurah Rai, Teluk Benoa, Bali)”
Summary
Daya dukung wisata adalah jumlah maksimum orang yang dapat menggunakan suatu kawasan tanpa mengganggu lingkungan fisik dan menurunkan kualitas spiritual yang diperoleh pengunjung dan tidak merugikan dari sisi sosial, ekonomi, dan budaya masyarakat lokal (Zhiyong dan Sheng, 2009). Teknik pengambilan responden yang dipakai dalam analisis penilaian ekonomi kawasan wisata adalah purposive sampling cara ini dilakukan berdasarkan kebutuhan data yang diinginkan yaitu dengan ketentuan peran serta responden dalam kegiatan wisata. Travel Cost Method (TCM), metode ini menduga nilai ekonomi kawasan wisata berdasarkan penilaian yang diberikan masing-masing individu atau masyarakat terhadap kenikmatan yang tidak ternilai (dalam rupiah) dari biaya yang dikeluarkan. Sedangkan analisis kelayakan ekonomi dilihat dari biaya dan manfaat dari sudut pandang masyarakat, harga yang dipakai adalah harga riil.Ada tiga kriteria yang dapat digunakan dalam menentukan layak atau tidak layak suatu usaha atau investasi, yaitu Net Present Value (NPV), Net B/C dan Internal Rate of Return (IRR). Model dinamik pengembangan wisata bahari Pantai Kuta disajikan sebagai berikut Gambar 2
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