Abstract
<div><p><em>This study aims to describe the marketing management of Al-Fadlliyah Islamic boarding school. Marketing at this pesantren focuses on a cooperative approach and community service, so that not only the pesantren cottage benefits, but the community also benefits from the activity.</em> <em>This research method uses qualitative research with case study research type. Data collection techniques used are: interview, observation and documentation. The results show that: 1) the marketing management process at this boarding school is through 4 stages, namely: planning, implementing, monitoring and evaluating; 2) Implications of marketing management of Islamic boarding schools, namely: a) Islamic boarding schools have a good image in the community, b) an increase in the number of students, especially from regions originating from locations where PPM is conducted.</em></p></div>
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