Abstract

Starting from the phenomenon of dim da'wah organizations in Unisba, the author believes that da'wah management is one of the important indicators in the implementation of Islamic spirit in Unisba. This research discusses the campus da'wah management applied by LDK TM Al-Asy'ari and BOM-PAI Unisba in broadcasting the spirit of Islam at Unisba. Therefore, the author is interested in researching it. This research is a qualitative research with an analytical descriptive method, and uses a da'wah management theory approach that aims to collect actual information that describes the application of management functions in LDK TM Al-Asy'ari and BOM-PAI Unisba. The results showed that, in an effort to implement ruhul Islam in Unisba, LDK TM Al-Asy'ari and BOM-PAI Unisba have implemented four functions of da'wah management, namely: 1) Dawah planning, 2) Organizing da'wah, 3) Mobilizing da'wah, 4) Control and evaluation of da'wah. For all efforts to implement da'wah management by LDK TM Al-Asy'ari or BOM-PAI Unisba, there are still some things that need to be improved and become the common task of all parties who strive to implement ruhul Islam in Unisba.

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