Manajemen Operasional Paket Wisata Perjalanan Insentif Di PT. Golden Kris Tours (Studi Kasus Rombongan Perusahaan Gunung Madu Lampung)

Abstract

Reward company in each employee’s performance is given in the forms of cash, goods, health facilities, or incentive trips. Incentive travel is not just an ordinary trip, but an extraordinary trip that is given as a reward for rewarding and recognizing the resources that excel. Implementation of incentive tour package at Golden Kris Tours is handled by the operations management department. Reservations with written confirmations from related parties, such as hotels, restaurants, tourist attractions, and technical preparation do not guarantee that management and implementation of the trip run without problems. This also happened to Gunung Madu Lampung group. Problems arise due to the lack of detailed technical preparation and coordination. This research used a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation related to operations management, Golden Kris Tours tour packages, and then described to find the components of the problems occurring during the trip. The conclusion of this research is the implementation of operations management of incentive trips for the Gunung Madu Lampung group is going well, although accompanied by problems. Lack of coordination between the operational team in the office, group leader, and tour guide is the main cause of those problems. Keywords: Operations Management, Tour Package, Incentive Trip/Incentive Travel