Abstract
EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the "EPL" program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9(2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
