MANAJEMEN KEPALA SEKOLAH DALAM MENINGKATKAN CITRA SEKOLAH DI SD ISLAM AN NUR BUNGUR

Abstract

Today's society is more selective in choosing schools. This condition resulted in schools competing with each other and showing their existence.. The head master as a driving force for school resources plays an important role in forming team work to improve a good citra in the community. This study used a qualitative approach with the research location at SD Islam An Nur Bungur. Data collection techniques using interviews, observation and documentation. The head master program planning in improving the citra of the school includes assessing and identifying various strengths and weaknesses of the school, making continuous improvements by considering opportunities and threats to achieve the vision and mission, improving physical and non-physical conditions, making promotions to the wider community. Mobilization of school resources in improving the citra of the school is carried out by managing the needs, competencies and harmonization of teachers and staff, increasing the standard of school facilities, holding regular meetings, strengthening the school administration system and improving the quality of services and education. Setting targets in improving the citra of the school that’s namely realizing the Adiwiyata school, improving the quality of education and community trust in the existence of the school