Abstract
Uzbekistan has been gradually integrating into the world economy since gaining its independence back in 1991. The need to integrate stems from the desire to advance the national economy and social well-being of population through importing advanced technologies or stimulating exports. However, opening up the country also meant exposure to increase in the mobility of its human capital. As a result, Uzbekistan has witnessed labor migration in and out of the country in the past couple of decades, driven by various causes, which is having inevitable social and economic implications for the country.
 Migration has particular implications for Uzbekistan mainly due to its state of demographic development. Three vital characteristics create a favorable condition for migration of labor from Uzbekistan:
 
 Population growth rate of 1,6% per annum
 Young population with 30% aged under 15
 Low level of urbanization with 50% of population living in rural areas.
 
 International Organization of Migration predicted that under globalization and economic liberalization, international trade and improved investment climate would lead to increased migration flows. Highly developed countries would have a shortage of and less developed countries would have a surplus of labor force, which would lead to formation of global migrant labor force.
 Intensifying processes in contemporary international labor market make migration as a mechanism, which has a back-to-back impact onto and from economic development of a country. From developing countries’ perspective, international labor migration is an instrument for reducing tension in national labor markets, decreasing high rates of unemployment and expanding sources of income. From developed countries’ perspective, international labor migration helps solve demographic problems like decreasing number of population, aging of population and shortage of labor force. Thus, this processes turned into a mechanism or a system, which is not possible to ignore. Uzbekistan, in particular, is increasing its participation in the international labor market due to its high rates of population growth and young population.
Highlights
In the last decade, the range of advertising publications is becoming more and more significant
From the standpoint of sociolinguistics, advertising is a form of communication that tries to translate the quality of goods and services into the language of the needs and needs of customers
Due to the complexity and diversity of advertising discourse in this work it is important to describe the linguistic definition of the term
Summary
The range of advertising publications is becoming more and more significant. Advertising activity is analyzed from different angles: linguistic, economic, sociological, cultural, legal, psychological, socio-philosophical, etc. The focus of linguistic study of advertising is the linguistics of the text, its description from the point of view of the basic paradigm "text – discourse". Discourse has become one of the main objects of linguistic research in the last quarter of the XX century, when, in connection with the recognition of anthropocentric language, "interest in minimal linguistic units was replaced by interest in the maximum-the text (discourse), considered in its interaction with pragmatic factors" [1]
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