Managing Travel Agency Customers in an Electronic Business Environment

Abstract

The current publication is focused on managing travel agency customers in an expanding electronic business environment, influencing process and models of dealing with customers. As human nature is stated to be a factor to consider when e-technology steps in, the author suggests opportunities to keep the balance by implementing e-business initiatives and avoiding mistakes in managing travel agency clients. The purpose is by revealing some practical approaches to propose working examples in servicing in order to emphasize on the importance of travel agencies’ role and significance to their customers; reveal the integrant relation between technology and proper customer management; and the importance for the travel agent professionals to improve styles in doing e-business, respecting the human nature of the traveller.