Abstract
ABSTRACT Many industries are coming under increasing pressure to replace their petrochemical plastics in products and packaging with biopolymers. Retailers have a key role here because they determine the products to be marketed, but there is little research on how change processes differ between sectors. To guide wholesalers with broad product portfolio on how to effectively plan a plastics transition, this study interviewed 48 experts from the food, pharmaceutical, automotive and technics retailing. From the answers, sector-independent context factors were derived and finally their individual transition strategy for bioplastics was compared. Packaging is the main object for transition and the food and automotive sectors prefer the greatest possible standardisation of the plastics change. Largest group differences are in the recovery method of bioplastics products and in the assessment of the innovation potential. The results guide wholesalers and policy makers for an effective technology change.
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