Abstract

The management of tensions in coopetition is essential for this strategy not to turn into a failure. However, the role of time in their emergence and management remains an open question. Based on an original case study of a purchasing alliance between competing retailers in the French retail sector, we reintegrate time into the analysis of coopetition by adopting a paradoxical but also processual approach. We show the existence of temporal coopetitive tensions that concern (1) performance, (2) schedules, and (3) the viability of this strategy. While the existing principles, as such, do not allow us to manage them, we suggest adding to the principle of integration and to the concept of coopetitive capacity, the notion of ambitemporality.

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