Managing strategic intellectual property assets in the fuzzy front end of new product development process

Abstract

The strategic use of intellectual property (IP) is crucial for technology‐based companies to gain competitive advantage. The recent transformation of the US patent system brings new challenges and opportunities in this arena. In this regard, this study attempts to identify techniques which can help with IP evaluation and selection in the fuzzy front end (FFE) of new product development (NPD) process. This study combines data collection methods such as mining the literature, conducting in‐depth interviews, surveying questionnaires, and analyzing cases. This research serves as an analysis of modern literature and identifies a multicriteria weighted scoring model that can be employed to help with the patent decision process. The criterion to discern patent eligibility is a contended discussion. For this survey administration, 300 companies, as the targeted sample, were randomly selected to be reached from LexisNexis database. Consequently, this paper identifies the key decision criteria to incorporate into this model and obtains weights gathered from surveying IP professionals and R&D managers in US‐based electronics manufacturing firms (SIC code: 36). This study proposes a structured approach to identify ideas that should be patented in the FFE of NPD process by way of an analysis of pertaining literature and case studies. The technique we present in this paper could be essential for many firms to achieve IP success as their strategic means. Moreover, this tool can help R&D managers not only speed up the FFE of NPD process but also make more informed and target‐worthy decisions for IP filing.