Abstract
In recent years there has been an increasing demand for specific characteristics in food products pertaining to origin, quality, health, and environmental factors. Due to the credence nature of many products, it is difficult to determine if products reflect the traits under which they are marketed. Cheating through misrepresentation and unauthorized practices presents a threat to the development of identity-preserved production and marketing (IPPM). In Canada, value-added IPPM systems have not been highly formalized except for the organics sector, but new traits from biotechnology may lead to greater market segmentation. Through interviews with organic supply chain stakeholders, we can achieve a better understanding of the efficacy of formalized quality-control regulation by examining characteristics of these supply chains that are susceptible to opportunism.
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