Managing of Change in Building Sustainable Competitiveness for Kosovo Companies

Abstract

Change Management at organizational level has been conceived to be an important aspect of successful change implementation programs in modern organizations. In order to benefit from the efficiency that appropriate management of change offers in structured organizations, the study of management has ascribed importance to the study of change management as a management concept. This study has attempted to review existing literature on the subject. The study presented a conceptual analysis of the concept of change and the principles developed by practitioners for the management of change with connection with building a sustainable competitive ability of companies. A theoretical review of the concept was undertaken with focus on the Kurt Lewin’s force field theory which has been generally accepted as the theoretical foundation of change as attested by the acceptance of the theory as the bases for all other theories of change and connection with sustainable competitive ability of companies and this ascribed the title father of change management to main authors of change management. This study analyzed the basis of building competitive ability during of change process in Kosovo companies. The Study adopted a case study research conducted by other researchers to validate the effectiveness of the three stages of effective change management process with the focus of building stages for the sustainable competitive ability of enterprise as propounded by many authors on this field.