Managing occupational identity threats and job turnover: How former and current fundraisers manage moments of stigmatized identities

Abstract

Maintaining a strong group of fundraisers amidst high turnover rates is essential to the financial health of nonprofit organizations. One issue potentially harming fundraisers' success and continued presence in the field is the negative reputation sometimes associated with fundraising work. This exploratory study uses Stigma Management Communication Theory and content analysis of in‐depth interviews with current and former university fundraisers to investigate how fundraisers communicatively manage stigmatizing messages associated with their occupation. The findings suggest that current fundraisers use a greater number and variety of stigma management strategies than former fundraisers described using. The findings also highlight the potential consequences and distinctions among ways of using humor to manage stigma messages. These findings can be translated into orientation and training programs for fundraisers, teaching them successful ways of framing their occupations and work.