Abstract
Successful technical demonstrations require the marshalling and coordination of all aspects of business knowledge – technical, marketing, communications, and personnel. Many technical demonstrations fail, however, due to leaving out one or more of these elements. This paper describes a Technical Demonstration Plan Template used to plan, develop, execute, and evaluate a technical demonstration and reduce its inherent risks, especially for one-shot demonstrations that allow for only one chance to get it right. Drawing on his 25 years of experience, the author describes the key components of a technical demonstration and presents a template for a business to follow to ensure all of the essential parts of a technical demonstration come together, including back-up and contingency elements within the plan in case something goes wrong. The paper uses real-world applications and lessons learned to describe the benefits of a Technical Demonstration Plan and the problems encountered when not using one.
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