Abstract
The management of the mechanical engineering industry faces the problem of technology turnover and the task of selecting a strategy to enter the market, both of which are closely interrelated. Since the early 20th century, all the world has seen a period of technological singularity. It is forecasted that the change rates of technology and generations of mechanical engineering products are going to grow exponentially. When developing mechanical engineering products, designers and engineers have to search for solutions that would satisfy a number of diverse criteria. On the one hand, the requirements for reliability of technically sophisticated products guarantee a long service life. On the other hand, when a product is launched on the consumer market, the developers already know what innovative solutions will be used for the next generations of the mechanical engineering products. This paper suggests a methodology for evaluating what reduction in the production based on previous technologies is needed and what increase in the presence of innovative technologies on the market should be so that the maximum of accumulative profits can be sustained.
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