Managing Hybridity in a Changing Welfare Mix: Everyday Practices in an Entrepreneurial Nonprofit in Belgium

Abstract

This article departs from the observation of a widely heralded shift in the governance of welfare, which is claimed to represent a more complex and uncertain institutional environment for third sector organizations (TSOs). It has been argued that hybrid organizations carry innovative potential compared to traditional nonprofits in terms of more effectively or creatively dealing with contradictory pressures from multiple institutional logics. Using a recently developed theory to study nonprofit hybrids, this paper explores the concrete organizational practice of ‘managing hybridity.’ A qualitative study of institutional logics and participant interactions in a purposively sampled ‘post-corporatist’ hybrid TSO in Belgium was conducted. Our analysis first revealed that at the organization-level, our case represented a blended nonprofit hybrid. The particular combination of competing logics, however, put complex demands on staff members, who used three types of coping strategies in their everyday routines. A managerial and service logic prevailed, at the expense of the TSO's participatory and emancipatory mission. Implications of the findings for nascent theorizing on nonprofit hybrids are discussed.