Abstract
proposed conceptual model for managing functional conflicts and response time delays is not just anecdotal, but instead the by-product of a rigorous action research study on The Effects of Workflow Automation on Customer Synchronized Supply Chain Management in the Discrete Manufacturing Industry (Borgman & Wilfred, 2007). This paper is an attempt to frame the problem of complexity in manufacturing sales and operations planning from a process-orientated perspective and the practice of goal setting in a discrete manufacturing enterprise.
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