Abstract
Innovation and creativity are essential ingredients of success in a global environment of intense competition and rapid change. Companies need to manage the organisation to create innovative capability. This paper firstly discusses prior research to identify key constituents that play a crucial role in creating an organisational capability for creativity and innovation. The paper then presents a case study that examines how innovation and creativity are managed in the selected case organisation through the experience of multiple participants at different levels of the organisation. The case study highlights a number of contradictions or paradoxes that hinder the successful building of organisational capability for innovation and creativity.
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