Abstract
Abstract The word competitiveness is used extensively in management discourse concerning national economic performance, international economic performance comparisons and at the level of the firm. It is a word of elusive meaning. Indeed, it is used in so many different ways that there must be serious doubt that the word has any concrete meaning at all. This is regrettable because it could make a valuable contribution to our thinking about economic policy and the management of business. This paper considers the concept of competitiveness at the level of the business unit and proposes an interpretation, which will be of value to practising managers in their efforts to improve the economic performance of their businesses. Copyright © 2003 John Wiley & Sons, Ltd.
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