Abstract
This paper is part of a series addressing the topic of business excellence from a practical, evidence‐based approach. One of the critical aspects of being successful in a modern business context is having clear vision, a balanced journey for the future based on a market‐oriented approach and building core competencies of the organisations concerned. The richness of best practices covered in this paper demonstrates that policy and strategy has to be tackled as a whole process which needs to be managed and reviewed on a regular basis.
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