Abstract

This paper studies the trust issue in a two-echelon supply chain information sharing process. In a supply chain, the retailer reports the forecasted demand to the supplier. Traditionally, the supplier's trust in the retailer's reported information is based on the retailer's reputation. However, this paper considers that trust is random and is also affected by the reputation and the demand gap. The supplier and retailer have been shown to have different evaluations regarding the degree of trust. Furthermore, distrust is inherently linked to perceived risk. To mitigate perceived risk, a two-stage decision process with an unpayback deposit contract is proposed. At the first stage, the supplier and the retailer negotiate the deposit contract. At the second stage, a Stackelberg game is used to determine the retailer's reported demand and the supplier's production quantity. We show that the deposits from the retailer's and supplier's perspectives are different. When the retailer's reported demand is equal to the supplier's forecasted demand, the retailer's evaluation of the deposit is more than that of supplier's. When the retailer's reported demand is equal to the retailer's forecasted demand, the deposit from the retailer's perspective is at the lowest level.

Highlights

  • In a two-tier supply chain with one retailer and one supplier, the retailer forecasts the market demand and shares the information to the supplier

  • In a two-tier supply chain of supplier and retailer, the supplier makes his decision relying on his forecasted demand and the retailer’s reported demand

  • We first formulate a trust evaluation model based on psychological theory, considering that trust is affected by the retailer’s reputation and the demand gap

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Summary

Introduction

In a two-tier supply chain with one retailer and one supplier, the retailer forecasts the market demand and shares the information to the supplier. At the second stage, according to the supplier’s potential reaction decision on capacity quantity, the retailer determines the reported demand to maximize his profit. These two-stage negotiation processes are described in numerical studies.

Literature Review
Modeling Trust
Distrust-Induced Perceived Risk Management
Numerical Study
Conclusions and Potential Researches
Full Text
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