Managing cross-cultural communication in multicultural construction project teams: The case of Kenya and UK

Abstract

The increasing global nature of construction projects has highlighted the importance of multiculturalism and the new challenges it brings to project execution. However, there has, as yet, been no empirical work that quantifies explicitly the extent to which communication determines the success of multicultural projects. This paper explores the ability of project managers in Kenya and the UK in communicating effectively on multicultural projects. The study examines the cultural factors that influence communication and explores how communication can be made effective in multicultural project environments. Using data from 20 interviews in Kenya (10) and UK (10), the results show that communications within multicultural project environments can be effective when project managers demonstrate an awareness of cultural variation. Participants further highlighted that, one of the critical components of building multicultural project teams is the creation and development of effective cross cultural collectivism, trust, communication and empathy in leadership. The study underscores an urgent need for future research to investigate effective guidelines or strategies for effective collectivism and communication in multicultural project teams.